James is a Retail Visionary who through the art of Creative Retail curates seamless customer experiences, connecting channels, collaborating to deliver unique solutions balanced with sound commercial acumen.
Thorough the understanding of a brands core identity, customer profile and business analysis James delivers a thorough understanding of Campaign & Art direction, Graphic Identity and the Presentation of Product to maximise on customer impact and increase sales.
Leading with a true coaching and training style that informs and educates building brands and teams for the future. Reacting to the Global retail landscape James identifies, unique solutions to create unique experiences for the brands he works with.
CREATIVITY:
'Story telling and creativity is at the heart of what I create, and this is delivered to the customer through a carefully considered creative business strategy.'
COMMERCIALITY:
'Consumer insights, business analysis and a clear understanding of retail drives the creative process, influencing and guiding the business for the future.'
COLLABORATION:
'Collaborating with key business partners ensures the creative strategy is supported, and this enables the delivery and execution of all creative touchpoints.'
CONSISTENCY:
'Creating unique global guidelines ensures delivery is consistent with an acknowledgment of local market consumer patterns.'
COACHING:
'Coaching and training my teams and business partners is at the forefront of my management style, and this is complimented with guidelines and workshops to
help build teams in the future.'